Five Rooftops. One Playbook. $1.29M in 60 Days.
A family-owned auto group operating five Chevrolet and Ford rooftops across central Oklahoma deployed always-on AI across every store simultaneously — handling 2,059 customer conversations and closing $1.29M in attributed revenue over a 60-day window.
| Metric | Value |
|---|---|
| Attributed Revenue | $1.29M |
| Confirmed Sales | 37 |
| Average Deal Value | $35.0k |
| AI-Handled Conversations | 2,059 |
| Rooftops Covered | 5 |
| Brands | Chevrolet & Ford |
| Measurement Period | Feb 10 – Apr 10, 2026 (60 days) |
The Challenge
Running five rooftops across central Oklahoma means five phones ringing, five inbox streams, five chat widgets, and five sets of after-hours leads piling up overnight. The group's BDC team couldn't physically be everywhere at once.
Every minute a web lead sat untouched was another minute a competing dealer could reach the customer first. Across Chevrolet and Ford franchises, the group needed every rooftop to respond to every lead with the same speed and consistency — regardless of brand, city, or time of day.
And with multiple lead aggregators feeding each store — manufacturer websites, Cars.com, AutoTrader, CARFAX, Edmunds, Facebook lead ads, and the dealerships' own chat widgets — no human BDC could realistically answer every channel in seconds, 24/7, across five different stores.
The Solution
Instant Speed-to-Lead — Every Channel, Every Store
Every inbound lead from every source — manufacturer sites, Cars.com, AutoTrader, CARFAX, Edmunds, Facebook lead ads, and the dealerships' own chat widgets — gets answered within seconds by a named AI agent matched to the right rooftop. No form-fill sits in a queue.
Database Reactivation Across All 5 Stores
Dormant CRM contacts across every rooftop are systematically re-engaged with personalized outbound SMS campaigns — turning cold records into live conversations without adding a single BDC hire.
Multi-Agent Persona Pool
Each rooftop has its own named AI agent, so customers get a consistent store-level experience — but the back-end logic, training, and continuous improvement are shared across the whole group. One playbook, five front doors.
The Impact: $1.29M in 60 Days Across Five Rooftops
Over a 60-day window (February 10 to April 10, 2026), the AI system handled more than 2,000 customer conversations across all five locations — and the revenue followed.
“It's great! So happy we found the Robin Egg Blue. We definitely get some looks driving it around town. I love it!”
How we measure
Attributed Revenue
A sale is "attributed" when the customer had at least one AI-handled conversation before signing. Full SMS thread tracked from first contact to closed deal.
60-Day Window
February 10 to April 10, 2026. Every dealer on the platform during this period is included — no cherry-picking.
Real Conversations
Every conversation count reflects a real two-way exchange where the customer replied. No one-way blasts or undelivered messages.