An Independent Colorado Used-Car Group: $228k Across 3 Rooftops
An independent pre-owned auto group operating 3 rooftops along Colorado's Front Range deployed always-on AI across every store — proving the Speed-to-Lead playbook works off-franchise. $228k in attributed revenue from 1,887 AI-handled conversations over 60 days.
| Metric | Value |
|---|---|
| Attributed Revenue | $228k |
| Confirmed Sales | 13 |
| Average Deal Value | $17.6k |
| AI-Handled Conversations | 1,887 |
| Rooftops Covered | 3 |
| Brands | Pre-Owned |
| Measurement Period | Feb 10 – Apr 10, 2026 (60 days) |
The Challenge
Independent used-car dealers compete against franchise stores with bigger ad budgets, bigger BDC teams, and manufacturer-backed lead aggregation. Every single lead matters because there aren't many to waste.
Running 3 rooftops along the Colorado Front Range means 3 phones, 3 inbox streams, and 3 chat widgets — far more surface area than a small independent team can cover manually.
The group needed franchise-level coverage across all 3 stores without franchise-level headcount, or it was going to keep losing leads to the bigger dealers down the road.
The Solution
Always-On AI Across All Locations
Every inbound lead at every rooftop — from CarGurus, AutoTrader, Cars.com, Facebook Marketplace, and the dealerships' own chat widgets — is answered instantly by a named AI agent matched to the right store.
Shared Playbook, Local Presence
Each rooftop runs its own AI persona, so customers always get the right store name and location — but the back-end logic, training, and optimizations are shared across the whole group.
Inventory-Matched Follow-Up
When a customer asks about a vehicle that's not in stock, the AI remembers — and reaches back out the moment a match arrives, turning one-shot searches into closed deals.
The Impact: $228k Across 3 Rooftops
Over a 60-day window (February 10 to April 10, 2026), the AI handled nearly 1,900 customer conversations across three independent rooftops — proving the playbook works off-franchise.
“Thank you so much, I really appreciate it. I am in desperate need of a car right now.”
How we measure
Attributed Revenue
A sale is "attributed" when the customer had at least one AI-handled conversation before signing. Full SMS thread tracked from first contact to closed deal.
60-Day Window
February 10 to April 10, 2026. Every dealer on the platform during this period is included — no cherry-picking.
Real Conversations
Every conversation count reflects a real two-way exchange where the customer replied. No one-way blasts or undelivered messages.