300% ROI on Service Drive Mining Campaigns
Prestige Imports wanted to turn service customers into new car buyers. Our Service Drive Pro tool automatically identified equity-positive customers, generating $120k in gross profit in Q1.
The Challenge
Prestige Imports saw 80+ ROs per day, but their sales team had no visibility into who was in the service lounge.
Customers with high equity were paying for expensive repairs on cars they should have traded in.
Manual equity mining tools were cumbersome and required a dedicated person to 'work the service drive,' which rarely happened consistently.
The Solution
Real-Time RO Scanning
AutoMaster integrated with the DMS to scan every open RO against Kelley Blue Book values and current payoff amounts.
The "Upgrade Offer"
Qualifying customers received a personalized text: "Mr. Smith, your X5 requires $1,200 in service. We can waive that bill and lower your payment on a 2024 model today."
Service Valet Introduction
When a customer hit "Interested," the Service Manager was notified to walk the customer to the showroom floor personally.
Record-Breaking ROI
The Impact: Fixed Ops to Front End
"We used to beg salespeople to work the service drive. Now they fight over the alerts. The system serves up deals on a silver platter."