The 9 PM Problem: How Much Revenue Do You Lose After Hours?

The "Dark Hours" Revenue Leak

Here is a terrifying statistic for any Dealer Principal: In a recent analysis of 50,000 automotive leads, we found that 34% of all digital inquiries are submitted between 8:00 PM and 7:00 AM.

For most dealerships, these leads enter a "black hole." They sit in the CRM, untouched, for an average of 10.5 hours until the BDC opens the next morning. By then, the customer has likely:

• Lost interest.
• Submitted a lead to a competitor who did respond.
• Or simply moved on with their day.

The Cost of "Morning Response"

Response time is not just a vanity metric; it is the single biggest predictor of conversion. Leads responded to within 5 minutes are 21x more likely to enter the sales process than those responded to after 15 minutes. responding 10 hours later? That lead is effectively dead.

The Solution: 24/7 AI Coverage

This is where Speed to Lead technology shifts from a "nice-to-have" to a critical operational asset. An AI agent doesn't sleep, doesn't take breaks, and doesn't care if a lead comes in at 2:00 AM on a Sunday.

VisQuanta's AI agents engage these "after-hours" leads instantly—answering questions, confirming availability, and even scheduling appointments for when your team arrives in the morning.